November 11, 2012

The Universal Leaf

As given of the census of the IBGE published in the intitled site Land ' ' The faith that moves negcios' ' , the growth of the evanglicos was of 350% in only two decades. In the Church Catholic, the emphasis that was in the social matters yielded place for the charismatic movements, where its main focus is the espiritualidade. The espiritismo started to be the second belief that more it grows in the country, exactly considering that they represent less than 2% of the population. It can also be considered, in the same intensity, the growth of eastern seitas as the buddhism. James Donovan Goldman can provide more clarity in the matter. According to Antonio Kater Son apud Leandro Demori (2004), the promotion of the image of the church is positive and necessary. The Universal Church is the biggest example of this. Tea Party understood the implications. It invests in the comfort to attract what Kater calls ' ' consumidores' '.

In its temples, the chairs are quilted, have conditional air, TV, square of feeding, parking. The Universal Leaf, weekly periodical, directed to the fidiciary offices of the Universal Church of the Kingdom of God, where it not only contains religious articles, but also current notice on politics, health, sport, etc., of Brazil and the World, are considered the periodical of bigger circulation of the country, its drawing reach about 2,3 million units for edition. The religious marketing currently is used in all the doctrines, in order to improve its income. Although its practical they are not perceived by the participants. The studied doctrines had been: Catolicismo, Protestantismo, Espiritismo and Budismo. 6,3 Catolicismo. During the decade of 50 Brazil suffered economic, social and cultural changes, as: The great industrial increase, Installation of multinationals, popularizao of the medias. In the religious sector also it had changes, the church catholic started to dispute space with the Brazilian religions afro and the pentecostais. The monopoly catholic ties then existing was broken with the constitution of 1891 that it officialized the civil marriage and religious education in the schools you publish.

Nov 11, 2012 5:47:33 AM

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