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On the other hand, the media has the function to inform more of form disinterested the population on the facts social politicians and who happen, therefore in great societies does not have the possibility of if informing of all the excellent events for itself. However, as direct consequence, is had to understand that information propagated for the media are an accumulation of facts selected for that vehicle, as its proper vision of world. It has a choice, previous to the propagation, of what it is excellent and of what is not. According to happy expression of Luis Philip Miguel, of what he is alado to the condition of ' ' facts jornalsticos' '. Therefore, more important that to try to search a imparcialidade in the spreading vehicles, it is important, in the democratic society, a possibility of plural information between vehicles of divergent opinions. In summary, therefore, the necessary media to pass: Information adjusted on: (a) who is the candidates, who the apia, which is its trajectories and its proposals; (b) the social world, that is, which are the challenges to be faced, the possible alternatives and its consequences.

(MIGUEL, 2006, P. 2) It fits then, to the great public, to follow, to demand and to transform what it is going to the meeting of its opinion, and to accept or not, it depends solely on the education that receives, therefore, without education it will not have media consumption, it will not have critical analysis or reflection, only the existence of mere parrots that will go to repeat with exactness manchetes that they hear, without interest of if going deep and questioning until point is working with the reality. REFERNCIASArtigo - Media and democracy: a profile of the astroroofs of ways in Latin America, UNIVALI/SC - UNIrevista - Vol. 1, n 3: (July 2006) - ISSN 1809-4651. Available in: - Access in 20/02/2008.