According to Aurlio dictionary: ' ' chance is occasion, tries, launches, adequate or favorable circumstance and convenincia' ' ; idea ' ' it is the mental representation of a concrete or abstract thing, intellectual elaboration and concepo' '. The entrepreneurs are submerged in the creation of the new businesses, think, plan, they study the environment for, from the analysis, power to start the enterprise. The process of identification of chances starts in this study, is it who will go to point which the environment that the new company will go to focar. According to DOLABELA (2005), the chances can be identified through: ) Brainstormings; b) Studies of geographic areas; c) Study of sectors; d) Studies of specific industries; e) Studies of the renewed resources and not-you renewed; f) Studies of the technological environment; g) Analysis of importation guideline; h) Analysis of transformations and trends of market; 9 i) Emergent markets; j) Development of the habits prospectivo (to anticipate the events) and pro-asset (to take the initiative, to enxergar chances); k) Analysis of companies/sectors as business-oriented chain of processes or units; l) Analysis of the demographic movements. For the entrepreneur two topics are very important: the first one is to initiate a business that already if he has in mind and to discover if it is viable, in such a way enterprising needs it to visualize the environment where it intends to place its idea in practical. As, it is necessary to look niches of market and, from, drawing a plan there business-oriented, and to elaborate strategies is not difficult to be enterprising, it is only necessary that the future entrepreneur visualizes its ideas and looks for to study the environment in which it desires if to install. The important one is to look for not to make the same that excessively, preventing that the market becomes saturated of the product and increasing the risk of the business not to give certain. .
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